20 - From One Generation to the Next: Making Family Business Transitions Feel Effortless

Ed Delia

Published on: 21/05/2025

In this episode of Growing Up B2B, host Ed Delia talks with Erin Marcus, Founder and CEO of Conquer Your Business, as well as an award-winning business owner and thought leader, about the dynamics of family-run businesses during generational transitions. Erin shares her journey from corporate mentoring to business coaching, emphasizing clear communication, prioritizing impact over complexity, and the value of outside perspectives. They also address common challenges like underperforming family members, aging founders, and the importance of building trust—drawing insightful parallels between her client work and her experience with birds of prey.